High satisfaction of the exhibitors
The results of this year's exhibitor survey clearly reflected the significance of the inventors trade fair as contact hub. Further, it clearly indicated that marketing inventions played a central role for the exhibitors:
- approximately a quarter of iENA exhibitors achieved concrete closure of contracts directly at the trade fair: 25 per cent
- 89 per cent of the exibitors assessed the contact possibilities at the trade fair as “very good” or “good”
- and almost 90 percent expect follow-up business
The high attention of the media on a national and international scale also supplied the exibitors with great awareness for their products and ideas.