High quality and internationality - trade visitors from over 41 countries
The inventors again benefited from the high-level of internationality of iENA - the trade public traveled to iENA from over 41 countries - Angola, Armenia, Bosnia-Herzegovina, Brazil, Chile, China, Germany, France, Great Britain, India, Indonesia, Iran, Israel, Italy, Canada, Qatar, Korea, Croatia, Croatia, Liechtenstein, Luxembourg, Malaysia, The Netherlands, Nigeria, Austria, Oman, Poland, Portugal, Romania, Russia, Saudi Arabia, Switzerland, Singapore, Slovakia, Spain, Taiwan, Thailand, Czech Republic, Ukraine, Hungary and United Arab Emirates. For approximately half of the visitors, this was the first time that they had visited the trade fair.
The trade public predominantly comprised evaluators (consulting offices and international evaluation companies), followed by representatives from the trades, industry as well as manufacturers and users. The companies and employees that visited iENA to bring themselves up to speed in this domain, mainly came from the areas of consumer and investment goods, research and development, technology service, software, product management, the service industry as well as from the trades and sales.